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Microdata, Authorship, and Joomla!

A presentation at Joomla! World Conference in November 2012 in San Jose, CA, USA by Ruth Cheesley

Microdata, Authorship and Joomla! Ruth Cheesley – Virya Technologies Autor: 18.10.12 - @RCheesley Ruth Cheesley

Show me the money!

Good SEO = Reputation Management

Could do better!

Microdata Autor: 18.10.12 - @RCheesley Ruth Cheesley

It all starts with the markup

I want to know about avatar Uhhh, which one? Content + Context = King

So many things to do!

Goo.gl/1n2wj – rich snippets testing tool Rich Snippets in action

Stand out from the crowd!

One format to rule them all

Creative Work Place Product Even Thing Intangible Person Medical entity Organisatio Available Schemas

Creative Work Article Blog Book Comment Diet Exercise Plan Item list Map Media object Movie Music Playlist Music Recording Creative Work Schema Paint Phot Recip Revie Sculp Software App TV E TV S TV Series Webp Webpage element

Define the schema Declare the property itemscope & itemtype itemprop How to use schema.org markup

<div itemscope itemtype =”http://schema.org/Movie”> <h1 itemprop=”name”>Avatar</h1> <div itemprop=”director” itemscope itemtype=”http://schema.org/Pers Director: <span itemprop=”name”>James Cameron</span> (born <span i </div> <span itemprop=”genre”>Science fiction</span> <a href=”../movies/avatar-theatrical-trailer.html” itemprop=”trailer”>Trai </div> schema.org markup

<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1> Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of you Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50. Movie listing - before Microdata

<div itemscope itemtype=”http://schema.org/Movie”><h1 itemprop=”name”>Pirates of the Carribean: O <span itemprop=”description”>Jack Sparrow and Barbossa embark on a quest to find the elusive fountain o Director: <div itemprop=”director” itemscope itemtype=”http://schema.org/Person”><span itemprop=” Writers: <div itemprop=”author” itemscope itemtype=”http://schema.org/Person”><span itemprop=”n Stars: <div itemprop=”actor” itemscope itemtype=”http://schema.org/Person”><span itemprop=”name <div itemprop=”aggregateRating” itemscope itemtype= “http://schema.org/AggregateRating > <span it Movie listing - after Microdata

Google search listings Google’s “Knowledge Graph” And the results are …

Authorship Autor: 18.10.12 - @RCheesley Ruth Cheesley

Link to profile Establishing the author of web based content by linking (using microdata) with Google+ profiles What is Authorship?

Why bother?

Google+ is where it starts

Step 1: Add link to your G+ Profile <a href=”[profile_url]?rel=author”>Google+</a> Step 2: Add link in ‘contributor to’ section on G+ Adding author markup

Profile linking in action

View all by author

Trusted recommendations

Joomla! Autor: 18.10.12 - @RCheesley Ruth Cheesley

Shops Contact page Resources Articles Directories Blogs Reviews Media Microdata needs adding

J4Schema www.fabbricabinaria.it Insert microdata ‘on the fly’ via editor button, also includes template overrides Pro version creates tokens for use in templates, extensions etc Use JWC12 for 33% discount on pro version Check out the JED

Define the schema Declare the property itemscope & itemtype itemprop Add it yourself!

Review Autor: 18.10.12 - @RCheesley Ruth Cheesley

Microdata allows you to add context to your webbased content ● Search engines can use microdata to create ‘rich snippets’ in your listings ● Authorship is a way of using microdata to link an author to all their content on the web ● Joomla! does not include microdata by default but you can add it manually or with extensions ● Autor: 18.10.12 - @RCheesley Ruth Cheesley

For more information www.schema.org plus.google.com/authorship gplus.to/RCheesley Autor: 18.10.12 - @RCheesley Ruth Cheesley

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