Microdata, Authorship and Joomla! Ruth Cheesley – Virya Technologies Autor: 18.10.12 - @RCheesley Ruth Cheesley
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Show me the money!
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Good SEO = Reputation Management
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Could do better!
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Microdata Autor: 18.10.12 - @RCheesley Ruth Cheesley
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It all starts with the markup
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I want to know about avatar Uhhh, which one? Content + Context = King
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So many things to do!
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Goo.gl/1n2wj – rich snippets testing tool Rich Snippets in action
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Stand out from the crowd!
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One format to rule them all
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Creative Work Place Product Even Thing Intangible Person Medical entity Organisatio Available Schemas
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Creative Work Article Blog Book Comment Diet Exercise Plan Item list Map Media object Movie Music Playlist Music Recording Creative Work Schema Paint Phot Recip Revie Sculp Software App TV E TV S TV Series Webp Webpage element
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Define the schema Declare the property itemscope & itemtype itemprop How to use schema.org markup
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<div itemscope itemtype =”http://schema.org/Movie”> <h1 itemprop=”name”>Avatar</h1> <div itemprop=”director” itemscope itemtype=”http://schema.org/Pers Director: <span itemprop=”name”>James Cameron</span> (born <span i </div> <span itemprop=”genre”>Science fiction</span> <a href=”../movies/avatar-theatrical-trailer.html” itemprop=”trailer”>Trai </div>
schema.org markup
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<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1> Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of you Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50.
Movie listing - before Microdata
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<div itemscope itemtype=”http://schema.org/Movie”><h1 itemprop=”name”>Pirates of the Carribean: O <span itemprop=”description”>Jack Sparrow and Barbossa embark on a quest to find the elusive fountain o
Director: <div itemprop=”director” itemscope itemtype=”http://schema.org/Person”><span itemprop=” Writers: <div itemprop=”author” itemscope itemtype=”http://schema.org/Person”><span itemprop=”n
Stars: <div itemprop=”actor” itemscope itemtype=”http://schema.org/Person”><span itemprop=”name
<div itemprop=”aggregateRating” itemscope itemtype= “http://schema.org/AggregateRating > <span it
Movie listing - after Microdata
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Google search listings Google’s “Knowledge Graph” And the results are …
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Authorship Autor: 18.10.12 - @RCheesley Ruth Cheesley
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Link to profile Establishing the author of web based content by linking (using microdata) with Google+ profiles What is Authorship?
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Why bother?
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Google+ is where it starts
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Step 1: Add link to your G+ Profile <a href=”[profile_url]?rel=author”>Google+</a> Step 2: Add link in ‘contributor to’ section on G+ Adding author markup
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Profile linking in action
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View all by author
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Trusted recommendations
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Joomla! Autor: 18.10.12 - @RCheesley Ruth Cheesley
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Shops Contact page Resources Articles Directories Blogs Reviews Media Microdata needs adding
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J4Schema www.fabbricabinaria.it Insert microdata ‘on the fly’ via editor button, also includes template overrides Pro version creates tokens for use in templates, extensions etc Use JWC12 for 33% discount on pro version Check out the JED
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Define the schema Declare the property itemscope & itemtype itemprop Add it yourself!
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Review Autor: 18.10.12 - @RCheesley Ruth Cheesley
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Microdata allows you to add context to your webbased content ● Search engines can use microdata to create ‘rich snippets’ in your listings ● Authorship is a way of using microdata to link an author to all their content on the web ● Joomla! does not include microdata by default but you can add it manually or with extensions ● Autor: 18.10.12 - @RCheesley Ruth Cheesley
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For more information www.schema.org plus.google.com/authorship gplus.to/RCheesley Autor: 18.10.12 - @RCheesley Ruth Cheesley
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