Digital Experience Platform - shortened to DXP - is the latest buzz word in the web industry. Gartner defines it as “an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”
Two key elements to a Digital Experience Platform are the tools that you use to build your web-based resources (Drupal, of course!), and the tool that you use to manage the data and personalize the digital experience of the customer (Mautic).
Mautic can really help you supercharge your Drupal services, and being based on Symfony has many benefits to adopting if you’re already developing with Drupal. We also have an awesome community of contributors from around the world!
In this workshop, you will learn in a practical hands-on demonstration how to get started with Drupal and Mautic from two experts in the field - Nick Veenhof, CTO at Dropsolid, and Ruth Cheesley, Mautic Project Lead. We’ll run through the basics of how to connect these two open source tools together, and then step through the process of getting your first multi-channel, personalized campaign up and running.
You’ll leave the session with everything you need to know to bring these two tools together and start building your own powerful Digital Experience Platform.