To infinity and beyond! (and how we’re going to get there)
A presentation at MautiCon 2020 by Ruth Cheesley
To infinity and beyond! (and how we’re going to get there) Ruth Cheesley Mautic Project Lead @RCheesley @RCheesley
Hello, I’m Ruth Cheesley My pronouns are she/her I’m Project Lead for Mautic You can connect with me online at @RCheesley @RCheesley
What we’re going to be covering today Where we are now @RCheesley What’s on the horizon How we get there
This year has been really tough.
DrupalCon Amsterdam / Contribution Day 2019 – The first Mautic Community Sprint! @RCheesley
Team Lead Community Assistant Team Lead Community @RCheesley Team Lead Education Team Lead Marketing Assistant Team Lead Education Assistant Team Lead Marketing Team Lead Product Assistant Team Lead Product
We’ve made a lot of progress!
Mautic 3.0 & regular releases every month
Docs / KB improvements
New features in the 3.1 release & more coming in 3.2
Growth in contributors and engagement across the community
Mautic began with a single focus. Equality. The Mautic Community believes in giving every person the power to understand, manage, and grow their business or organization. Mautic is focused on helping this belief become a reality by getting powerful marketing automation software into the hands of everyone. DB Hurley, Mautic Founder, 2015
Photo by Suzanne D. Williams on Unsplash
New features are important for Mautic to be competitive
Image by Lorenzo Cafaro from Pixabay
Mautic Community Release Schedule Mautic 3.0.0 - Symfony upgrade [Stable due June 2020] ○ ○ Mautic 3.0.1 - June 2020 Bug fixes [monthly releases] Mautic 3.0.2 - July 2020 Bug fixes [monthly releases] Mautic 3.1.0 - 3.x improvements and new features [August 2020] ○ ○ Mautic 3.1.1 - September 2020 Bug fixes [monthly releases] Mautic 3.1.2 - October 2020 Bug fixes [monthly releases] Mautic 3.2.0 - 3.x improvements and new features [November 2020] ○ ○ Mautic 3.2.1 - December 2020 Bug fixes [monthly releases] Mautic 3.2.2 - January 2021 Bug fixes [monthly releases] Mautic 3.3.0 - 3.x improvements and new features [February 2021] ○ ○ Mautic 3.3.1 - March 2021 Bug fixes [monthly releases] Mautic 3.3.2 - April 2021 Bug fixes [monthly releases] Mautic 4.0.0 - Backwards compatibility breaking changes [May 2021] @RCheesley
What’s coming in Mautic 3.2?
Some features under consideration ● Tag management ○ ● PHP 7.4 support (already merged) ○ ● Contributed by Gold Sponsors Acquia, Cypress simulates an actual user testing features in Mautic. Broadcast SMS to segments (already merged) ○ mau.tc/32-release Contributed to by many, led by Product Team Assistant Lead Dennis Ameling Cypress end-to-end automated tests ○ ● Contributed by Gold Sponsors Leuchtfeuer Digital Marketing, a UI-based interface for tag management Contributed by Community Sponsors Webmecanik, enables you to send broadcast messages via SMS to segments
What’s coming in Mautic 4.0?
Introducing Initiatives
An initiative is a time-boxed, often complex project which is anticipated to take more than 6-12 months in duration. It involves multiple stakeholders and may be related to the product, or other areas of the community.
Strategic initiatives mau.tc/strategic-initiatives ● Maintained by the Project Lead ● Grounded in ○ User insights - Initiatives that are based on what users of Mautic tell us is needed ○ Product vision - Initiatives that move us closer toward our vision for Mautic being the #1 choice for marketers ○ Market insights - Initiatives that are required for Mautic to remain competitive in the Marketing Automation world ○ Community discussion - Initiatives which have been discussed and validated in the Mautic community
2020-21 Strategic Initiatives ● ● mau.tc/strategic-initiatives Composer support [#i-composer-support] ○ Allow Mautic to be managed via Composer ○ Easier installation and updating of Mautic and dependencies ○ Enable other innovations like the Mautic Marketplace Improving the email and landing page builders [#i-builders] ○ Develop more robust options for creating emails and landing pages ○ Provide more configuration and customisation options that are user-friendly
2020-21 Strategic Initiatives ● ● ● mau.tc/strategic-initiatives Improving the installation and upgrade process [#i-install-upgrade] ○ Pre-flight checks and warnings (similar to the Mautic 3 upgrade script) ○ Improve the GUI upgrade process & documentation Mautic Marketplace [#i-mautic-marketplace] ○ Decoupling plugins from the core Mautic package ○ Implementing a simple, one-click process to install and uninstall plugins Improving resource management in Mautic [#i-resource-management] ○ Allow the import/export of campaigns ○ Allow archiving resources no longer in use
Community initiatives mau.tc/community-initiatives ● Maintained by the Community Leadership Team ● Check to make sure it hasn’t already been proposed ● Add the discussion to the next team meeting agenda (choose the team that is most relevant for the initiative) ● If supported by the relevant team, share the initiative project brief and outline for feedback and refinement ● Once accepted, start to build a team and work on the project (in the public domain)
Introducing Tiger Teams
Mautic Tiger Teams are hyper-focused small multidisciplinary teams of (3-6) contributors who take ownership and responsibility of a well-defined area, in or related to the Mautic product, working in an holistic way. Tiger Teams are longer term structures that support the growth and sharing of specialist knowledge in the many features and functionalities of Mautic.
Tiger Teams mau.tc/tiger-teams ● Managed by the Product Team ● Small, multidisciplinary teams of 3-6 contributors ● Take ownership and responsibility of a well-defined area in the Mautic product and work in an holistic way ● Act as stakeholders in their area of speciality, signing off as part of the ‘definition of done’ ● Several Tiger Teams may be involved in an initiative as stakeholders
Some examples mau.tc/tiger-teams ● Email Tiger Team ● Privacy and Tracking Tiger Team ● Campaigns Tiger Team ● CRM Integrations Tiger Team ● User Experience Tiger Team
Revisiting Working Groups
Working Groups are formed when there is ongoing, long-term work required on a specific task or project function. They are not time-boxed like initiatives, or hyper-focused like Tiger Teams. They may have a relatively large number of contributors.
Working Groups ● Working Groups are managed by the Community Leadership Team ● Focused on a specific task or project function that has longevity and a specific remit ● Will often involve larger numbers of contributors ● Examples might include: ○ ○ ○ ○ ○ mau.tc/working-groups Infrastructure Working Group Trademark Working Group Social Media Working Group MautiCon Working Group Website Working Group
In Summary: Initiatives Tiger Teams ● Time-boxed, often complex projects ● Hyper-focused small teams (3-6 people) ● Ongoing, long-term projects ● > 6-12 months in duration ● Long term structures ● May run indefinitely ● Involves multiple stakeholders ● Become key stakeholders in their area ● Often relate to a function or project mau.tc/strategic-initiatives mau.tc/tiger-teams Working Groups mau.tc/working-groups
Mautic Next Generation (Strategic Initiative)
Beyond Mautic 4, radical change is needed if we are to shoot for the stars
- Too much interdependence - Not enough automated test coverage - Double work to maintain our API - Results in less time to build features
Proposed timeline Build M4 Mautic 4 live (including new features) Build Mautic Next Generation 2021 November 2020 Symfony 3 Security Fixes Only @RCheesley 2022 November 2021 Symfony 3 End of Life Community-driven legacy update? Mautic Next Generation live 2023 November 2022 Symfony 4 Security Fixes Only 2024 November 2023 Symfony 4 End of Life 2025
Next Generation Mautic Next Generation
Next Generation is For End-Users
Modern, scalable infrastructure Less bugs Faster interface, particularly at scale beyond 2 million contacts More features at a faster pace @RCheesley
Next Generation Is For Developers
API-first approach based on API Platform Support for multiple databases @RCheesley Scalability by default New customisable and decoupled React-based User Interface
How are we going to get there?
Next Steps ● Finalise the details of the project ○ ● Develop a project plan ○ ● Initiative coordinator/s Contributors Project Managers Volunteers and organisations welcome Develop a project roadmap ○ ○ mau.tc/next-gen Chunk the project into independent, related sub-projects in a dedicated Jira board Form a team committed to work on the initiative ○ ○ ○ ○ ● Discuss any concerns, plan for any potential blockers Quarterly project updates to the community MVP deliverable to ship at the end of 2022
How can you get involved?
#i-mautic-next-generation
Supporting the Next Generation Initiative mau.tc/next-gen ● Organisations can commit to sponsoring and working on specific features or sub-projects that form the initiative ● Individuals can take up any of the roles available in the initiative and project as a whole ● Mautic users can be a part of a focus group who will work with the team to review proposals and give feedback throughout the projects ● Tell your friends - we would love to welcome people from outside our community to work on this project!
Your logo here? @RCheesley
Photo by Ian Schneider on Unsplash
Photo by Elena Koycheva on Unsplash
What questions can I answer? Slides and resources: http://mau.tc/mauticon-keynote @RCheesley Contact: ruth.cheesley@mautic.org / @RCheesley
We want to shoot for the stars, but what do we need to do in order to get there? How are we going to ensure that Mautic continues to remain competitive and grow our market share in the ever-changing digital world?
In this keynote, Mautic Project Lead Ruth Cheesley will take us on a journey from the early days of Mautic through to the great progress that has been made in the Mautic Community over the past twelve months, and will share the long term vision for Mautic over the coming years.
