Open Source’s Best Kept Secret: Marketing Automation with Mautic

A presentation at DrupalCon Europe 2021 by Ruth Cheesley

Mautic is an open source marketing automation platform and one of the “best kept secrets’’ in the industry. With Mautic, you can manage campaigns, track visitors on websites, display personalized content dynamically, and integrate with many other systems (including Drupal). Get big budget functionality out of an open source tool that anyone can use. This session will show you:

  • What Mautic is and how it works
  • Why it is such a great companion to Drupal
  • Why Mautic is a perfect choice for your organization
  • How agencies can expand their offerings using the same tech stack
  • How you can help the community

The Mautic community is much smaller than Drupal so there are many opportunities to have a big impact. With world class features like a visual, drag/drop journey builder and contact segmentation, the project packs a massive amount of power into a widely accessible PHP based project.


The following resources were mentioned during the presentation or are useful additional information.