The future of digital experiences is …?

A presentation at DrupalCon Europe 2020 by Ruth Cheesley

How will advances in technology change the way that we deliver and build digital experiences in the future?

How can we, as technology providers, influence the digital experience of consumers across multiple touch points, without juggling several tools and creating a tech stack that limits our ability to scale?

In this session Ruth Cheesley, Mautic Project Lead, will share a vision for digital experiences of the future.

We will talk about some of the common obstacles faced by technology providers in delivering seamless digital experiences today, and the impact of a poor digital experience for the business and the consumer.

We will touch on how Open Source platforms like Drupal and Mautic are well placed to deliver the digital experiences of the future, and jump in a time machine to get a glimpse of what lies ahead for a tighter integration between the two platforms.


The following resources were mentioned during the presentation or are useful additional information.

  • Mautic

    Mautic is an Open Source Marketing Automation tool that helps businesses automate their repetitive marketing tasks such as lead generation, contact scoring, contact segmentation, marketing campaigns, and to personalise the digital experience across multiple channels.

  • What is Mautic?

    A short video explaining what Mautic is.

  • Join the Mautic Community on Slack

  • Acquia Campaign Studio

    Acquia Campaign Studio is a fully-featured cross-channel orchestration solution that enables organisations of all sizes to orchestrate and deliver individually personalised experiences at scale. Acquia Campaign Studio helps teams gather important contact information, optimise and template campaigns, and report on results. No other solution compares to Acquia Campaign Studio’s modern and flexible design which provides team members the freedom to move quickly and adapt easily to changing business needs.

  • Apache Unomi

    Apache Unomi™ (pronounced “You know me”) is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalise customers experiences while also offering features to respect visitor privacy rules (such as GDPR)