A presentation at Tech & Toast in in Colchester, UK by Ruth Cheesley
There are multiple ways to think about personalisation and how we profile customers and visitors.
While privacy, creepiness, and regulations like GDPR & HIPAA create some uneasiness, personalisation done right can have a huge impact on business bottom lines, providing you keep the customer at the centre of the digital experience.
This short talk will explain the basics of personalisation, explore the benefits to both customer and business that can come from effective profiling and personalisation extended over long periods of time, and how this can enable you to better serve, rather than creep out, your customers.
