Building better relationships with data-driven email marketing

A presentation at Inbox Expo in in Valencia, Spain by Ruth Cheesley

As email marketers, getting our emails read by customers is our primary goal.

While we have numerous technical ways to make sure we land in their inbox, whether they will actually read and engage with our content consistently over time comes down to how we have built and nurtured our relationship with them.

How can we use data to understand our customers more deeply, personalise their experiences across multiple channels more effectively, and through this, build more meaningful relationships with them? Join this session to learn more!

Note: 20 minute presentation.


The following resources were mentioned during the presentation or are useful additional information.

  • Improved CX demands data-driveen personalization (infographic)

    How successful are today’s marketers at using data to create highly personalized customer experiences?

    To find out, Acquia surveyed marketers and published the findings in a new report, “Data-Driven Personalization: How Successful Are Today’s Marketers?”

    Check out this infographic for the key highlights and takeaways for marketers.

  • Using data-driven personalisation to create insightful offers

    Marketers have more data and analysis at their fingertips than ever before. Learn how to turn that customer data into insightful marketing activities.

  • Data driven personalisation: how successful are today’s marketers? (Ebook)

    In the age of the empowered consumer, marketers know personalization is fundamental to providing exceptional customer experiences. But how successful are today’s marketers in leveraging data-driven personalization?

    To find out, Acquia conducted a survey of marketers and reports on the findings in this e-book. Marketers shared their opinions on data-driven personalization, including:

    Top objectives How successful their strategies are Most challenging aspects Budget and resources Most important types of marketing data Download “Data-Driven Personalization: How Successful Are Today’s Marketers?” to review the findings and key takeaways for marketers to optimize their own strategies for driving personalized relationships with customers.

    Available in English, French, Spanish and German.

  • How to foster a data-driven culture

    Acquia and Mediacurrent give 8 keys for creating a data-driven culture across your entire organization and investing in a first-party data strategy.

  • Acquia CDP

    Unlock and unify your customer data to generate rich insights that drive engagement. Drive ROI through smarter marketing and delivering seamlessly connected experiences.

  • Acquia Marketing Cloud Demo

  • Mautic

    Mautic is an open source marketing automation platform which is disrupting the marketing automation industry. It’s free to download and use, with a growing ecosystem of SaaS providers including Acquia, the primary sponsor of the open source project.

    It’s built by a worldwide community of marketers and developers, united by our belief in empowering organizations with the tools they need to deliver world-class automation and personalized experiences to their customers.