Who owns your data: Open source, digital sovereignty and your marketing stack
A presentation at OpenUK Digital webinar by Ruth Cheesley
Who owns your customer data: Open source, digital sovereignty and your marketing stack OpenUK Digital Meetup 21st May, 2025 @RCheesley
Ruth Cheesley (she/her) Mautic Project Lead & Co-Founder, Women of Open Source community ruth.cheesley@mau c.org speaking.ruthcheesley.co.uk for slides, recording, links and resources ti @RCheesley
Why should you care about who owns your customer data?
What is digital sovereignty? ti Digital Sovereignty is the idea that people and nations should have the right and ability to control their own digital des nies without being dictated to by technology providers. It encompasses both digital governance and data sovereignty.
What about digital governance? The regulation and control of operations, policies and infrastructure associated with an organisation or country.
What about data sovereignty? Where the rubber meets the road: where your data lives, and which laws apply to it as a result of its physical locations.
Why should you care: The regulatory perspective
Why should you care: The human perspective
Why should you care: The business perspective
Where to start?
Assess your risks, Explore your options, Plan for change.
Where does your data go? What countries? Are you happy with that?
Self-host your stack, Create your own cloud, Sovereign SaaS providers.
Why do you capture the data? Are you actually using it?
Privacy by default marketing: Only capture what’s purposefully used.
True ownership: Could you export everything and move to another system?
It’s time marketers demand: Full transparency, Full access.
Introducing the Open DXP model. • Fully integrated via API / integrations between tools • Fully extendable • Avoid vendor lock-in - fully control every part of your marketing stack • DIY or work with a sovereign cloud SaaS provider who respect digital sovereignty Inspired by Dropsolid’s DXP structure
Ruth Cheesley (she/her) What questions can I answer? ruth.cheesley@mau c.org speaking.ruthcheesley.co.uk for slides, recording, links and resources ti @RCheesley
In an era where data privacy and control are becoming the buzz words among decision makers, the question ‘Who owns your data?’ becomes increasingly significant.
Come and learn about digital sovereignty, digital governance and data sovereignty and why these are important when it comes to your marketing stack.
