Integrated Marketing Strategies with Mautic

Integrated Marketing Strategies with Mautic 2nd November 2016 Mautic Meetup London

A bit of background Me, Marketing Automation, Mautic

Ruth Cheesley Marketer, data nerd, Open Source evangelist, crazy cat lady! Co-Founder at Virya Group Mautician! Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Project brief Exhibition interaction & lead generation

What we want to do Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Why do we want the leads? Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Who do we want to attract? Ruth Cheesley | ruth@viryagroup.com | @RCheesley

What do we need to know? Ruth Cheesley | ruth@viryagroup.com | @RCheesley

How can we get the information? ● Data capture - can be done easily via a Mautic form ● How do we make it fun and enticing to visitors? ● How do we find their approximate SEO knowledge level? Ruth Cheesley | ruth@viryagroup.com | @RCheesley

The SEO Game Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Testing their knowledge Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Points mean prizes! Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Pushing data into Mautic Ruth Cheesley | ruth@viryagroup.com | @RCheesley

A basic workflow Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Getting creative with the data ● Using the score in the game to segment ● Resource and asset interaction - identify visitors ● Targeted training invitations for topics of interest ● Dynamic content! Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Expected outcomes? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F. Drucker Ruth Cheesley | ruth@viryagroup.com | @RCheesley

What did we learn? ● Gathered leads from exhibition efficiently ● Learned their level of SEO knowledge ● Identified topics of interest ● Ascertain quality of our content ● Evaluate demand for resources ● Populate existing leads with more information Ruth Cheesley | ruth@viryagroup.com | @RCheesley

Any questions? Drop me a line: ruth@viryagroup.com @RCheesley 01473 852130

Integrated Marketing Strategies with Mautic 2nd November 2016 Mautic Meetup London