Who owns your customer data?

Your most valuable asset, in the hands of …

Digital sovereignty is the idea that people, organizations and nations should have the right and ability to control their own digital destinies and not be entirely dependent on external factors

What about data sovereignty?

The business perspective

Maybe open source can help us here?

Wait .. open source, privacy focused marketing is a thing?

Introducing the Open DXP ● ● ● ● Fully integrated via API / integrations between tools Fully extendable Avoid vendor lock in - fully control and own every part of your marketing tech stack D-I-Y or work with sovereign cloud SaaS providers who respect data sovereignty Inspired by Dropsolid’s DXP structure

Where to start?

Assess your status Explore your options Plan for change

How dependent are you on your existing providers? Are you happy with that?

Self-host tools on your own estate, create your own cloud, or work with sovereign cloud SaaS providers

Do you have true ownership of the data in your marketing stack? Could you export everything (all customer data) and move to another system?

Consider open source tooling which enables full transparency and access to your data on your own terms.

Thank you! Come and find me on Stand 5 in the DX Zone Ruth Cheesley ruth.cheesley@mautic.org @RCheesley in all the places