The Mautic Update - June 2023

The Mautic Update Mautic Conference Global 2023 @RCheesley

Ruth Cheesley (she/her) Mautic Project Lead ruth.cheesley@mau c.org speaking.ruthcheesley.co.uk for slides, recording, links and resources ti @RCheesley

2014: Quite the year!

13th March 2014: Mautic is born fi Work begins on creating the rst release of Mautic

2014: Mautic launches fi The world’s rst open source marketing automation platform

It’s been quite the journey. We’ve journeyed through some challenging times

First community summit, 2019. Creating teams, starting work on Mautic 3!

Mautic Conference Global 2020. 6 tracks, 61 sessions, 7 languages!

Mautic Conference South America 2022. Our largest ever in-person conference!

Becoming an independent open source project. Towards a future of growth

Unlocking innovation. Join us on this exciting new voyage of discovery!

New community-driven governance model. Enabling clarity and active participation in decision making, leadership and governance

What’s a governance model? Outlines the rules and principles governing decision making and power structure

h ps://mau.tc/governance-debate Your chance to have a say in the future of Mautic. tt Visit the forum threads and leave your comments!

h ps://mau.tc/open-startup Mautic now follows the Open Startup Model. tt Publicly and transparently sharing our data, metrics and performance

How many active Mautic instances are there? Drop your guess in the chat (if you already know, 🤫🤐)

Mautic adoption is on the rise. Source: builtwith.com / Open Startup reporting

There’s strong interest from developers. Source: GitHub stars over time, star-history.com

We won an award! Top in class for Marketing Automation

We’re maturing as an open source project. Chart shows growth in contributions over all channels

New contributors are joining every month. On average, 10-12 new contributors each month are onboarded 🥳

Top company contributors to Mautic over the past year. 1. Acquia (607) 2. Steer Campaign (259) 3. Webmecanik (199) 4. Dropsolid (151) 5. Leuchtfeuer Digital Marketing (116) 6. Aivie (101) 7. Friendly (91) 8. Comarch (74) 9. Bluespace (45) 10.moorwald | sven döring (26)

Most active companies in Mautic over the past year. 1. Friendly (1940) 2. Acquia (1840) 3. Steer Campaign (1343) 4. Dropsolid (904) 5. Leuchtfeuer Digital Marketing (822) 6. Webmecanik (779) 7. Aivie (429) 8. moorwald | sven döring (364) 9. Bluespace (341) 10. Smart Octopus Solutions (339)

Thank you Mautic Conference Global Sponsors. Your support helps us to bring together our awesome worldwide community!

h ps://mau.tc/sponsors Thank you Mautic Sponsors. tt Supporting Mautic on a monthly basis

h ps://mau.tc/partners Thank you Mautic Partners. fi tt Powering the Mautic ecosystem through nancial and practical contributions

Top individual contributors to Mautic over the past year. 1. John Linhart (506) 2. Mohammed Abu Musa (258) 3. Zdeno Kuzmany (156) 4. Mattias Michaux (113) 5. Joey Keller (90) 6. Volha Pivavarchyk (87) 7. Joshua Estes (75) 8. Artem Lopata (62) 9. Favour Chibueze (48) 10.Oluwatobi Owolabi (45)

Most active individuals in Mautic over the past year. 1. Joey Keller (1930) 2. John Linhart (1626) 3. Mohammed Abu Musa (1341) 4. Bill F (1100) 5. Mattias Michaux (576) 6. Ekke Gümbel (477) 7. Joshua Estes (406) 8. Sven Döring (364) 9. Zdeno Kuzmany (360) 10.Norman Pracht (355)

Avinash Dalvi Joey Keller Dirk Spannaus Eli Logan Shamaeva Natalia John Linhart Jon Stephenson Norma Ochoa Ludovic Fourrage h ps://mau.tc/sponsors Thank you Mautic Sponsors. tt Supporting Mautic on a monthly basis

The things you learn! Bamboo: Speed of growth, strength and resilience

Grows to full height within just a few years. Providing the right conditions are available

Shallow, well anchored root systems. Allows capturing of maximum nutrients and water, prevents soil erosion

We’re growing a forest of bamboo. Relying too heavily on a small number of benevolent organisations is risky

Many diverse uses. From building to irrigation to musical instruments and more!

Needs regular water and nutrients. Prolonged periods of drought can cause plants to wilt, dry out and die

Susceptible to pests and diseases. If not dealt with, the forest will weaken and plants will fail to thrive and eventually die

Human actions. Taking more than being planted leading to deforestation

Improving the onboarding and nurturing process. Helping contributors to get started and grow within our community

Bringing the community together in person and online. We grow our community by making connections with each other, by working together on challenging problems, and having fun! We should come together as often as possible in meet-ups, conferences, events and socials in our local, regional and national communities. You can help!

Mautic 5.0-alpha will release ~30th June. Alpha releases are only for use in a test environment. There will be no upgrade path.

Mautic 5 has been a huge undertaking. Massive updates to underlying code, bringing us up to modern standards

It’s not all under-the-hood stu ! f Exciting new features coming soon to Mautic!

Building solid foundations for innovation. Mautic 5 rebuilds many parts of Mautic using modern coding standards

“ To be a successful [open source project] you don’t truly need millions. You don’t need millions of dollars or millions of [contributors], millions of [users] or millions of fans. You need only thousands of true fans who fully [support everything you do].

• Danny O’Brien

Financial support is growing (slowly). fi Developing a solid nancial base is central to Mautic’s future growth

Improved perks for corporate sponsors. fi Incentivising companies to support Mautic nancially

New community-driven governance model. Enabling clarity and active participation in decision making, leadership and governance

Helping people get started with Mautic. Free trial, with a percentage revenue share for conversions

Other miscellaneous revenue streams. • Swag shop revenues • MautiCon event pro ts • Ad-hoc advertising contracts • Income from one-time donations, project- speci c funding and other fundraising initiatives fi fi • Your ideas welcome!

Our community is a living, growing forest. It needs care, nurturing and support to enable it to grow

Building a diverse, well rooted base. Wider base of support, less burnout and dependence, more healthy ecosystem

Needs regular water and nutrients. We need to make sure we’re able to set up the conditions for Mautic to thrive

The health of our community is paramount. We must be good custodians of our community for our future generations to come

Creating an ecosystem based on generosity. Encouraging giving back more than you take, supporting and caring about our ecosystem

If we get this right, astronomical growth awaits us. How will you be playing your part?

What questions can I answer? Ruth Cheesley (she/her) Mautic Project Lead ruth.cheesley@mau c.org speaking.ruthcheesley.co.uk for slides, recording, links and resources ti @RCheesley