The Mautic Update: Mautic Conference Global 2024

The Mautic Update Mautic Conference Global 10-11 July 2024 @RCheesley

Ruth Cheesley (she/her) Mautic Project Lead ruth.cheesley@mau c.org noti.st/rcheesley for slides, recording, links and resources ti @RCheesley

It’s an exciting time to be part of the Mautic community! @RCheesley

What’s new? The latest news from Mautic @RCheesley

11th July 2024: 19th December 2023: 25th October 2023: 11th August 2023: 29th July 2023: First full meeting of the General Assembly - there’s still time to be a part of Mautic’s history by becoming a member! Extraordinary General Meeting of General Assembly, Council formally inaugurated & governance model implemented Community Portal (community.mautic.org) launched Membership model launched (mau.tc/membership) Final draft of Governance Model v2 published for review 25th April 2023: Trademarks transferred to Open Source Collective 20th April 2023: Announcement shared with the community Mautic becomes an independent open source project Mautic is now fully controlled, funded and managed by the community, with a community-elected leadership team and Council. @RCheesley

John Linhart Norman Pracht Dominique de Cooman Ekke Guembel Prateek Jain Andy Towne Favour Chibueze 3 year terms ending December 2026 2 year terms ending December 2025 1 year terms ending December 2024 The rst year of the new Mautic Council. Mautic’s rst community-elected council - voted by members, to serve members. fi fi https://mau.tc/council @RCheesley

@RCheesley

Council member Team Lead, Community Council member Assistant Team Lead, Education, Marketing and Product Timeline: Timeline: • Nominations close 30/8 • Voting closes 27/9 • Handover until 31/12 • Role starts 01/01 • Nominations close 30/9 • Voting closes 31/10 • Role starts 04/11 Elections are now open for 2 council seats, and 4 leadership team positions. Head to the Community Portal to nd out more and submit your proposals! fi @RCheesley

Mautic recognised as a Digital Public Good (DPG). A recognition of Mautic’s positive impact in promoting equity as an open source technology. https://mau.tc/dpg @RCheesley

Mautic is on a strong trajectory of growth. 40% growth in all sites deployed with Mautic tracking Q1 2023 to Q1 2024 @RCheesley

An average of 6,500 sites add Mautic tracking every quarter since Q2 2023. We’re reversing the plateau from 2021-2 and seeing strong growth! @RCheesley

Mautic 5.0 and 5.1 released. 788 and 339 pull requests merged respectively (that’s 3,351 contributions in total including reviews and tests!) @RCheesley

Mautic is making strides toward nancial stability. But there’s still a lot of work ahead of us to support Mautic’s continued growth. fi @RCheesley

Member numbers are rising - but there’s a long way to go! In 2024 we aim to have an additional 50 new paid individual members joining us, raising over $5k to support Mautic’s growth - will you help reach our target? @RCheesley

“ To be a successful [open source project] you don’t truly need millions. You don’t need millions of dollars or millions of [contributors], millions of [users] or millions of fans. You need only thousands of true fans who fully [support everything you do].

• Danny O’Brien @RCheesley

This image was created with the assistance of DALL·E 3 Will you be one of our 1,000 true fans? My goal is to have 1,000 members of Mautic by 2034. @RCheesley

Are you a member yet? https://mau.tc/membership ti Support Mau c by becoming a member - $100/yr as an individual (or pro-rated using https://mau.tc/ big-mac), contributing 5hr/mth over 3 months, or from $1,200/yr as a corporate member. @RCheesley

Celebrating our rst honorary members. fi The Mautic Council extends is gratitude to our honorary members for their extensive contributions to Mautic. @RCheesley

This image was created with the assistance of DALL·E 3 782 individuals have contributed in some way to making Mautic what it is today. Are you one of the 782? Will you help us grow by 5x by 2034? Find out how your skills can help Mautic to grow: https://mau.tc/contribute @RCheesley

Top company contributors to Mautic over the last calendar year. 1. Acquia (758) 2. Dropsolid (499) 3. Webmecanik (192) 4. Leuchtfeuer Digital Marketing (145) 5. RectorPHP (115) 6. Devsadda (104) 7. Comarch (111) 8. Axelerant (45) 9. Friendly (43) 10. Bluespace (27) @RCheesley

Most active companies in Mautic over the last calendar year. 1. Dropsolid (3080) 2. Acquia (2277) 3. Leuchtfeuer Digital Marketing (1085) 4. Webmecanik (881) 5. Friendly (845) 6. Devsadda (754) 7. Axelerant (707) 8. PreviousNext (434) 9. Matic Zagmajster s.p. (347) 10. Moorwald | Sven Döring (317) @RCheesley

Top individual contributors to Mautic over the last calendar year. 1. John Linhart (609) 2. Anderson José Eccel (212) 3. Zdeno Kuzmany (161) 4. Mattias Michaux (150) 5. Tomas Votruba (115) 6. Rahul Shinde (104) 7. Patryk Gruska (64) 8. Saurabh Gupta (59) 9. Rembrand Le Compte (53) 10. Joey Keller (43) @RCheesley

Most active individuals in Mautic over the last calendar year. 1. John Linhart (1994) 2. Avinash Dalvi (1512) 3. Anderson José Eccel (1141) 4. Mattias Michaux (1036) 5. Joey Keller (845) 6. Rahul Shinde (754) 7. Surabhi Gokte (653) 8. Zdeno Kuzmany (497) 9. Mohit Aghera (434) 10. Lenon Leite (400) @RCheesley

This image was created with the assistance of DALL·E 3

Contributing to Mautic section on the Community Portal. Find out how to get involved, check the available positions in teams, and get support with onboarding into a new team or project. https://mau.tc/get-contributing @RCheesley

Mautic Meetups and events held around the world! Mautic has been represented at the largest open source event in Europe, FOSDEM in Belgium, and also at State of Open Con in London. What events should we attend next? #t-marketing Several meet-up groups have held in-person and online meet-ups during the year. Could your city be next? #t-community @RCheesley

Will you be hosting the next one? Our rst ever MautiCamp event in Lagos, Nigeria. fi Held in November 2023, with over 50 tickets booked and a great contribution sprint held the day before as part of Hacktoberfest! @RCheesley

@RCheesley

The next MautiCamp Africa is already con rmed! Date for your diary: 11-12 October 2024 in Lagos, Nigeria. #nigeria on Slack. fi @RCheesley

Our rst ever Mautic Conference India. Over 100 people attended the two-day event in Pune, India - a huge success! fi @RCheesley

@RCheesley

Our next in-person conference will be in Europe. Join us in Lisbon, Portugal - hold the dates of 4-5 November 2024! @RCheesley

@RCheesley

Launching the inaugural Mautic Awards. fi tt Dust off your nest clothes and join us in Lisbon! Nominations now open for Mautic projects >>>>>>>>> h ps://mau.tc/awards-2024 @RCheesley

Celebrating excellence with Mautic. • Recognising individuals and organisations and their success with Mautic • Nominations and voting by Mautic members via the Community Portal • Nominations open until 29/09 • Voting from 30/09-13/10 • Award ceremony date TBC (between 3-5 November in Lisbon) • Opportunities to join a judging panel and the working group organising the event (join #wgmautic-awards on Slack) @RCheesley

Choice Award the Year Award Year Award Projects that have made the biggest impact - whether it’s a groundbreaking campaign, innovative use of Mautic’s features, or signi cantly advanced the goals of an organisation it celebrates those who truly make a difference with Mautic. Judged by a panel. All about you, our vibrant community. This award will be given to the proposal that receives the highest number of votes from Mau c members. It’s your choice to highlight the projects that you feel deserve special recognition. Voted for via the Community Portal. Celebrating an individual who has gone above and beyond in their contribu ons to the Mau c project. Whether through exceptional support, innovative ideas, or tireless dedication, this award recognises those who have made signi cant personal impact. Judged by a panel. Celebrating our partners who contribute both practically and nancially to Mautic on a consistent basis. This award recognises the partner who has demonstrated outstanding commitment and contribu on over the past year. Judged by a panel. ti Award ti 4. Partner of the fi 3. Mautician of ti 2. Community ti

1. The Impact fi fi Mautic Awards Categories 2024:

Our focus: helping people to nd, use and love Mautic. fi Last year, the Marketing Team held a workshop to create a strategy for how we can grow Mautic’s market share and build a sustainable ecosystem. @RCheesley

Helping people nd Mautic fi @RCheesley

Pivoting from community to product-focused website. • Update and re-focus the website from a community-centric focus to being product-led • Review, update and improve existing content • Create new content which showcases Mautic as a product - features, comparisons, case studies, vertical and regional pages • Searchable database of Mautic members providing services, with corporate members able to feature in speci c verticals and receive leads. fi #wg-website-rebuild @RCheesley

Pivoting from community to product-focused website. How you can help: • Write, review and edit content • Optimise content (and in phase 2, translate 🥳) • Provide feedback on wireframes, design proposals and related topics • Help us to build, maintain and update the new website #wg-website-rebuild @RCheesley

Implementing (and learning from) the Mautic Trials. • Over 2,500 people have signed up to try Mautic since the launch of the free trials, in partnership with Dropsolid 🥳! • Many solopreneurs and small businesses, a lot of people aren’t exploring features and never install the tracking code. • Very few converting into paying customers - but several deals in progress (Mautic receives 40% of all sales). • Many ‘lessons learned’ with improvements being implemented. @RCheesley

Using Mautic to drive an inbound marketing strategy. • We should ‘eat our own dog food’ and, with a more ef cient website, use Mautic to power an inbound marketing strategy. • Perhaps an ‘Automate your Marketing’ roadshow! • Developing useful resources for our different personas, at different stages in their journey with adopting Mautic. • Want to help? Got resources you can contribute? Please join #t-marketing on Slack! fi @RCheesley

Helping people use Mautic @RCheesley

Massive work on the UX and UI of Mautic. 5.1 saw over 80 pull requests merged improving UX/UI - and this is only the beginning. More testers needed - https://mau.tc/tester for how to help! @RCheesley

Improving bounce management in Mautic. • A well researched proposal from Matic Zagmjaster to extend and improve Mautic’s bounce management. • Crowd-funding to complete the well-scoped work which will dramatically improve Mautic’s email management. @RCheesley

Monthly patch releases, quarterly minor releases, yearly major releases (no change). 1 month support for previous minor releases 6 months support for previous major releases Updated release strategy. Extended support period between versions, and more. Join Mattias’ session to get the full rundown! @RCheesley

Extended Long Term Support for Mautic. • Some companies can’t upgrade their Mautic instances within the active and security support phases, citing complex plugins, customisations and other reasons. • They tell us that they would like to be able to pay Mautic for back porting of bug xes and security issues until they can migrate to the new versions. • The Council is scoping such a service. Aiming to launch by Q1 2025. fi #elts @RCheesley

Mautic Certi cation and Training Academy. • Mautic users and companies tell us that they would like to have the ability to become of cially certi ed to demonstrate their level of knowledge and expertise. • Users also tell us that they would like to have some of cial training programs that they could follow, and training providers want a way to offer their courses to Mautic users. • The Council is currently scoping an of cial certi cation and training service. Aim to launch by Q1 2025. fi fi fi fi fi fi @RCheesley

Helping people love Mautic @RCheesley

Implementing a Mautic Ambassador Program. • Establishing regional and country level Mautic ambassadors serving as advocates, educators and community leaders to drive awareness of and engagement with Mautic. • Regional ambassadors will cover: • Africa • America • Eastern Mediterranean • South Asia • Europe • Western Paci c fi https://mau.tc/ambassador-program @RCheesley

Implementing a Mautic Ambassador Program. How you can help: • Review the program overview and provide feedback • Consider becoming the Ambassador Program Lead, Regional Lead or Country Lead • Think about how you can help us to grow Mautic in your locality- ideas always welcome! https://mau.tc/ambassador-program @RCheesley

Re-invigorating our Local Communities. • Appointing regional and country-level ambassadors • Encouraging local meet-up groups to reestablish post-pandemic • Support MautiCamp events (regional conferences) • Creating localised landing pages to signpost toward relevant information, contacts and events @RCheesley

Enter our design contest! Create some beautiful swag to celebrate our 10 year anniversary. https://mau.tc/10-years-design-contest @RCheesley

We’d love to hear your ideas, too! How can we better help people to nd, use and love Mautic? Join us in #t-marketing on Slack and let’s grow Mautic to the next level! fi @RCheesley

Ruth Cheesley (she/her) Mautic Project Lead What questions can I answer? ruth.cheesley@mautic.org noti.st/rcheesley for slides, recording, links and resources @RCheesley