The Mautic Update - February 2024

The Mautic Update Mautic Conference India 2024 - Pune 17th February 2024 @RCheesley

Ruth Cheesley (she/her) Mautic Project Lead ruth.cheesley@mautic.org speaking.ruthcheesley.co.uk for slides, recording, links and resources ti @RCheesley

Raise your hand if you did not know about Mautic before you heard about this event? @RCheesley

Raise your hand if this is your rst Mautic event?

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São Paulo, 2022 Lagos, 2023 Hannover, 2023 Welcome to the Mautic community! We’re a worldwide, welcoming community. Together, we are disrupting the marketing industry by putting powerful marketing automation into the hands of people who are changing the world. @RCheesley

It’s an exciting time to be part of the Mautic community! @RCheesley

2024: Mautic Conference India! 🚀 🇮🇳 🥳 2023: Mautic becomes an independent open source project 2020: First governance model established, started using Open Collective 2019: Mautic, Inc. acquired, including brand and trademark ‘Mautic’ 2018: First community-led release 2016: Founder launches SaaS company ‘Mautic, Inc.’ providing enterprise services 2014: Project created & open sourced under GPL v3 A brief history of Mautic 10 years of growth and innovation! @RCheesley

Mautic is now an independent open source project. Charting a future of growth https://mau.tc/independence @RCheesley

How many websites use Mautic tracking (on 16/02/24)? Shout out your guess (if you already know the answer, 🤫🤐) @RCheesley

2023 saw substantial growth in Mautic-tracked web resources. Source: builtwith.com / Open Startup reporting @RCheesley

Interest from developers continues to rise. Source: GitHub stars over time, star-history.com @RCheesley

Contributions to Mautic are surging. Source: Savannah CRM @RCheesley

Top company contributors to Mautic over the last year. Present at this conference

1. Acquia (617) 2. Steer Campaign (246) 3. Dropsolid (237) 4. Webmecanik (190) 5. Leuchtfeuer Digital Marketing (174) 6. RectorPHP (115) 7. Comarch (83) 8. Friendly (79) 9. Aivie (75) 10.Bluespace (48) @RCheesley

Most active companies in Mautic over the last year. 1. Acquia (1926) 2. Dropsolid (1538) 3. Friendly (1511) 4. Steer Campaign (1359) 5. Leuchtfeuer Digital Marketing (1064) 6. Webmecanik (958) 7. Moorwald | sven döring (452) 8. Code ve (375) 9. Bluespace (367) 10. Aivie (313) fi @RCheesley

Top individual contributors to Mautic over the last year. 1. John Linhart (588) 2. Mohammed Abu Musa (246) 3. Mattias Michaux (154) 4. Zdeno Kuzmany (143) 5. Tomas Votruba (115) 6. Joey Keller (78) 7. Joshua Estes (65) 8. Volha Pivavarchyk (56) 9. Oluwatobi Owolabi (48) 10.Patryk Gruszka (41) @RCheesley

Most active individuals in Mautic over the last year. 1. 2. 3. 4. 5. 6. 7. 8. John Linhart (1700) Joey Keller (1505) Mohammed Abu Musa (1358) Mattias Michaux (995) Sven Döring (452) Zdeno Kuzmany (445) Norman Pracht (421) Avinash Dalvi (400) 🇮🇳 9. Ekke Guembel (381) 10.Oluwatobi Owolabi (367) @RCheesley

What’s the latest news from the Mautic project? @RCheesley @RCheesley

Mautic 5.0 launched on 9th January 2024. A major refactor to support Symfony 5, remove a lot of old code and introduce new features. @RCheesley

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5.1 is right around the corner! • PHP 8.2 support • Enhanced segment lters • Improved segment and webhook queue optimisation • Multiple user experience improvements • HTML allowed in custom email tokens sent via the API • Support for tokens in SMS messages fi @RCheesley

Features & Functionality Ease of Use Stability Support Scale Community Areas of Focus for Mautic fi As de ned in 2022, these are the six pillars we’re focusing on to further develop and grow Mautic. @RCheesley

Projects in- ight on the horizon. • Resource management ini a ve - organise your Mautic resources by marketing project or any other meaningful grouping. https://mau.tc/resource-management • Data privacy ini a ve - Mautic becomes the Marketing Automation project with the best support for data privacy. https://mau.tc/data-privacy-initiative • UX/UI ini a ve - Improve the user experience Features & Functionality and redesign the user interface. https://mau.tc/ux-ui-initiative Ease of Use ti ti ti fl ti ti ti @RCheesley

Developer-focused projects - to do. • Symfony 6 / 7 support - we need to ship v6 support before November 2024 (end of active support). Join us tomorrow to start scoping! • Improving automated test coverage - we want to increase our coverage from ~60% ➡ ~80% and move from mocks to functional tests. • Composer by default - cross-team project to Stability improve user experience and documentation, so that the zip-based installation method can be removed in Mautic 6.0 in favour of Composerbased installation. @RCheesley

Marketer-focused projects - to do. • Website redesign - Update the design, layout and calls to action on the mautic.org website (Drupal-based site). • Promote Mau c - Develop an inbound marketing plan to drive growth in adoption of Mautic. • Grow the Mau c community - launch a global ambassadors program to encourage grass-roots advocacy and community growth. Community Scale ti ti @RCheesley

Join us here tomorrow at the Contribution Day to get started in contributing to Mautic - all welcome (especially new contributors)! https://mau.tc/contribute @RCheesley

Mautic’s rst community-elected Council inaugurated and new governance model adopted. Setting the foundations for scal and operational stability, and future growth. fi fi @RCheesley @RCheesley

Mautic’s Community Portal: For all things community! Join for free, follow progress from across the community. Become a member to vote and nominate in processes like elections and contests. @RCheesley

John Linhart Norman Pracht Dominique de Cooman Ekke Guembel Prateek Jain Andy Towne Favour Chibueze 3 year terms ending December 2026 2 year terms ending December 2025 1 year terms ending December 2024 Introducing the Mautic Council. fi Mautic’s rst community-elected council - voted by members, to serve members. https://mau.tc/council @RCheesley

Are you a member yet? https://mau.tc/membership ti Support Mau c by becoming a member - minimum of ₹3709 ($44)/yr as an individual, contributing 5hr/mth over 3 months, or from $1,200/yr as a corporate member. @RCheesley

Member numbers are rising - but there’s a long way to go! In 2024 we aim to have over 50 new paid individual members joining us, raising over $5k to support Mautic’s growth - will you help reach our target? @RCheesley

Support Mautic - become a member and have a say in Mautic’s future. https://mau.tc/membership @RCheesley

Other ways you can support Mautic: • Encourage your company/clients/staff to become a member • Write up and share what you’ve learned from this event! • Organise a local meet-up group or MautiCamp • Write about Mautic on social media / blogs • Join a working group or team and jump into contributing regularly - join us on Fridays for Open Source Friday! @RCheesley

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Launching soon: Mautic Trials! • Goal: To make it easier for people to get started with Mautic while providing a revenue stream to the project. • Free 14 day trial of Mautic - option to continue on a paid basis or export your instance at the end of the 14 days. • Paid instances provide 40% of the revenue back to Mautic in the rst year, decaying over 4 years. • Become an early adopter to give us feedback: Ease of Use fi https://mau.tc/trials-ea @RCheesley

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User Interface Redesign Coming Soon Goal: Improve the user experience for the marketer • Reduce complexity of information presented • Redesign the user interface to bring it up to modern standards Join us tomorrow to help with testing these important new changes - many are planned for Mautic 5.1. Read more: tt Ease of Use h ps://mau.tc/ @RCheesley uxui-announce

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Mautic recognised as a Digital Public Good (DPG). A recognition of Mautic’s positive impact in promoting equity as an open source technology. https://mau.tc/dpg @RCheesley

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https://mau.tc/mcg24-volunteer Mautic Conference Global will happen on 27-28 June! Get ready for two whole days of online immersive conference experience 🚀 @RCheesley

Thank you Mautic Conference India Sponsors and Partners. Your support helps us to bring together our awesome community! @RCheesley

Avinash Dalvi Program & Design Lead Rahul Shinde Venue & Volunteer Co-ordination Lead Surabhi Gokte Marketing Outreach Lead Mohit Aghera Web Team Lead Thank you to our incredible organising team. This event would not have happened without their dedication and hard work! @RCheesley

Aastha Shrivastava Design Ruturaj Chaubey Design Sibu Stephen - Social, Content & Speaker Comms Pratik Upadhyay Web Team & Track Lead Abhisek Mazumdar Web Team & On Site Team Jitesh Khatwani Web Team Ajit Shinde Track Lead & Contribution Day Sushil - Catering Liaison & Contribution Day Nikita Aswani - On Site Team & Registration Simran Sethi CFP Team, Content, & Speaker Liaison Paarth Borole Registration Vishal Alhat Logistics Saheel Sikikar - Pre-note and logistics Vinit Gurav Speaker Comms Thank you to our awesome event volunteers. Endless hours of work behind the scenes make this event happen! @RCheesley

“ To be a successful [open source project] you don’t truly need millions. You don’t need millions of dollars or millions of [contributors], millions of [users] or millions of fans. You need only thousands of true fans who fully [support everything you do].

• Danny O’Brien @RCheesley