A presentation at SXSW in in Austin, TX, USA by Ruth Cheesley
There are multiple ways to think about personalization and how we profile customers and visitors.
While privacy, creepiness, and regulations like GDPR & HIPAA create some uneasiness there is more good to come from personalization than not, whether it be in consumer products, health systems or B2B.
This panel will explain personalization at a deeper level, explore the many opportunities of profiling and personalization extended over long periods of time, and help you better serve, rather than creep out, your customers and constituents.
