Improving the digital experience … for your employees

Improving the digital experience … for your employees Ruth Cheesley 1

Ruth Cheesley (she/her) Mautic Project Lead ruth.cheesley@acquia.com speaking.ruthcheesley.co.uk for slides, recordings, links and resources 2

“ The employee experience (EX) is the sum of all the moments that matter between an employee and an employer. The experience that organizations shape across purpose, work, Total Rewards and people has direct links to workforce engagement, productivity and sustainable business performance. - Willis Tower Watson Global Workforce Study 3

The pandemic has been a stress test for the employee experience. 4

Employees expect more. 56% 39% of employees expect that their employers should understand them as well as they are expected to understand their customers. of employees report that their employers were meeting this expectation. Source: Ravin Jesuthasan , (2017),” HR’s new role: rethinking and enabling digital engagement “, Strategic HR Review, Vol. 16 Iss 2 5

Change is coming. 92% 79% of companies see improving the employee experience as a top priority in the coming three years (up from, 52% pre-pandemic). of companies do not feel prepared to meet the changes they need to make to improve the employee experience. Source: Willis Towers Watson 2021 Employee Experience Survey 6

Strong business case. Organisations with a transformative employee experience are more likely to experience a net positive impact*… +40% +44% +35% +28% employee experience organisational culture employee engagement employee wellbeing

• Compared to organisations without a de ned employee experience Source: Willis Towers Watson 2021 Employee Experience Survey fi 7

Impacting the bottom line. Organisations with a transformative employee experience are more likely to report*… 2.7x 90% higher productivity than industry peers Lower turnover than industry peers

• Compared to organisations without a de ned employee experience Source: Willis Towers Watson 2021 Employee Experience Survey fi 8

Sounds like a great opportunity for tools like Drupal and Mautic! 9

What is Mautic? Open Source marketing automation 10

mautic.org. An open source Marketing Automation tool which empowers marketers to learn about their customers and personalise their communications across multiple different channels to develop a trusted relationship with the individual. Aims to enable marketers to free their marketing through fully open source, customisable marketing automation tool which delights both the user and the customer alike. 11 @RCheesley

Employees expect more. 56% 39% of employees expect that their employers should understand them as well as they are expected to understand their customers. of employees report that their employers were meeting this expectation. Source: Ravin Jesuthasan , (2017),” HR’s new role: rethinking and enabling digital engagement “, Strategic HR Review, Vol. 16 Iss 2 12

Why not use the tools we already have to improve our employee experience! 13

Why Mautic + Drupal? exploding sector for growth. 14 Own your own data, freedom to COMMUNITY Digital Experience is an adopt easily. FREEDOM and applications. Symfony-based, developers can GROWTH INTEGRATION Full integration with Drupal sites Drupal - GPL v3. SYMFONY LICENSE Same open source license as A worldwide community of open extend and grow. source contributors.

Five ways to get started Automating the employee experience 15

1: Streamlined onboarding Providing a streamlined onboarding process for new hires. 16

Employee-speci c onboarding. Remind of mandatory training if not completed New employee joins Region and team specific onboarding Welcome! Wellbeing Feedback New joiner Employee specific onboarding Nudges Send welcome email with key information Raise awareness of wellbeing opportunities, interest groups etc. fi 17 Request feedback on onboarding

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Title Big & Short. 20

Title Big & Short. 21

Title Big & Short. 22

Title Big & Short. 23

Respecting employee time. 24

2: Centralised newsletters Allowing employees to self-select to receive internal newsletters on topics they care about. 25

User-updated lists. 26

Self-serve internal newsletters. 27

3: Dynamic email content One email, multiple personalised messages. 28

Dynamic information in emails. 29

Dynamic information in emails. 30

4: Nudges and alerts Get the right message to the right employees at the right time, through the right channel. 31

Focus items on your intranet. 32

SMS for urgent alerts and reminders. 33

5: Customised intranet Personalise the content presented on your intranet to the individual employee. 34

Dynamic Web Content. 35

fi fi What about the existing employee experience? • Bene t information • Links to region-speci c tools (e.g. travel booking, annual leave, payroll) • Resources relevant to seniority in company • Time-sensitive resources

Closing thoughts Whatever you do, do something! Today we have scratched the surface of what you could do to improve the employee experience using some of the tools that you are probably already using for delivering great digital experiences to your customers. You might not be ready to dive in with a full digital experience platform for employees, but you can always start small - crawl/ walk/run - and build up from the basic starting point. Whatever you do, do something! The employee experience is a rapidly growing area of digital transformation, and something that we, as builders of amazing digital experiences with Drupal and Mautic, are uniquely positioned to offer great integrated solutions for. Like any digital transformation project, developing a strong employee experience requires a clear strategy and plan. This will involve extensive cross-team working and collaboration, but we already have the tools to hand which we can repurpose to support our internal business needs.

Join us for contribution opportunities 20-23 September, 2022 Room C2 + C3 Mentored Contribution 23 September: 09:00 - 18:00 Room C2 + C3 General Contribution First Time Contributor Workshop 20 September: 17:15 - 18:00 Room D9 21 September: 10:30 - 11:15 Room D9 23 September: 09:00 - 12:30 Room C2 20 - 22 September: 9:00 - 18:00 Room C3 23 September: 9:00 - 18:00 Room C2 + C3 #Drupal(ANDMAUTIC)Contributions 38

What did you think? Please fill in this session survey directly from the Mobile App. 39

Ruth Cheesley (she/her) Mautic Project Lead What questions can I answer? ruth.cheesley@acquia.com speaking.ruthcheesley.co.uk for slides, recording, links and resources